Award winning HDOT “Trash Free Hawaii” PSAs to air on select Hawaiian Airlines flights beginning in JulyPosted on Jun 27, 2018 in Highways News, Main, News
HONOLULU – The Hawaii Department of Transportation (HDOT) Highways Division, Oahu District, won two Silver Awards for its Trash Free Hawaii public service campaign at the 2018 Pele Awards. The Pele Awards are an annual advertising and design competition organized by the American Advertising Federation – Hawaii.
HDOT’s Trash Free Hawaii campaign was launched with the goal of combating litter on Hawaii’s roadways, beaches, and waterways and included two Public Services Announcements (PSAs) – “Bittersweet Symphony” and “Time Matters.” The overall campaign won the Silver Award for Public Service Campaign, and “Bittersweet Symphony” won Silver in the Public Service Television Commercial category.
In partnership with Hawaiian Airlines, both PSAs will air on Hawaiian’s in-flight entertainment programming on domestic and international flights operated by its wide-body Airbus A330 aircraft starting on Sunday, July 1, 2018.
“The amount of trash and pollution we find in our ocean is troubling and can negatively affect not only marine life, but our lives as well,” said Hawaii Department of Transportation Director Jade Butay. “This campaign was initiated to show people how very simple actions can make a big impact on preserving and improving our home. We are grateful to Hawaiian Airlines for providing us this opportunity to further educate not only residents, but visitors as well, on how we can continue this effort.”
Hawaiian Airlines will be airing the PSAs during its in-flight entertainment programming.
About the Storm Water Management Program
The Hawaii Department of Transportation, Highways Division, Oahu District is responsible for the implementation of the Storm Water Management Program. This initiative is undertaken to comply with the National Pollutant Discharge Elimination System (NPDES) Permit for the Oahu municipal separate storm sewer system (MS4). The Oahu MS4 qualifies as a large municipal separate storm sewer system since it services a population greater than 250,000 and is therefore subject to permitting requirements under the NPDES Program for storm water discharges. The program is designed to reduce, to the maximum extent practicable, the amount of storm water containing pollutants from entering and ultimately discharging from the MS4 into the streams, rivers and ocean that we all enjoy. For more information, visit www.stormwaterhawaii.com